Unsolicited messages on mobile networks violate subscribers’ privacy----NCC
(Nigeria) The Nigerian Communications Commission, NCC, said
that unsolicited messages violated the privacy of mobile network subscribers.
It added that NCC guidelines on advertisements and
promotions required network providers to notify the commission seven days prior
to such advertisements.
Director of Public Affairs, NCC, Mr Tony Ojobo, made this
clarification at a news conference on Political and Partisan Advertisements by
network providers in Abuja on Tuesday.
He said the commission had nothing against any political
party using short codes to advertise for fundraising or political campaigns
once such is done in compliance with the regulations of the commission.
He called on Value Added Service, VAS, operators to ensure
due process in carrying out advertisements on mobile network.
Ojobo restated the commission’s commitment to stakeholders
and the public by carrying out its operations in firmness and fairness at all
times.
According to him, the commission is inundated with complaints
from several subscribers to the effect that they are receiving messages from
Network Operators to vote for one political party or the other.
He said that VAS operators should notify the NCC within
seven days before such adverts could be allowed.
``Our investigation showed that subscribers, in either
checking their call balance or receiving end of call notification, got messages
asking them to vote for one party or the other. Mobile network operators within
the industry in Nigeria have various forms of engagements with the subscribers
and these included balance inquiry, end of call notifications and alerts.
Ojobo said there were 135million active subscribers on
different networks in the country.
``It is the duty of the VAS providers in collaboration with
mobile network operators through the use of short codes to reach their
subscribers to raise funds as the case may be for purposes stated in their
notifications to the commission.
``However, once the short codes have been formally allocated
to a VAS provider, such provider must use the short code solely for the purpose
intended. The VAS provider should ensure that its operations are in compliance
with the provisions of the NCC guidelines on the use of such codes in
Nigeria’’, he stressed.
Section 3 of the NCC guideline states that: ``The commission
shall receive written notification from the licensees for all advertisements
for goods and services within a minimum of seven days of the proposed or
planned publication of an advertisement."
He said the commission had sent letters dated Jan 19, 2015
to affected operators.
He cited examples whereby NCC in 2010 and 2011, based on
applications received across party lines, granted short codes for use by
political parties to raise funds as well as create awareness.
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